Internet Marketing Gurus
May 27th, 2008There are some people who pose as internet marketing experts, when they actually are nothing better than expert manipulators of search engine rankings. One of these experts has a popular blog and posts his Adsense checks and other earnings, which seem impressive to a first time reader.
After reading several posts, you realize that the quality of the websites is fairly poor. The expert seems to have insider knowledge of how Google’s algorithm works (may be since he has friends working there). He has boasted in forums that his websites dominate Google’s SERPs for many categories, 3 out of the top 5 websites are owned by him.
Initially I had thought that search engines like Google were organising all the content fairly accurately, but now I have realised that websites owned by certain webmasters will rank much higher in the SERPS, whatever the quality of the content.
If the content of the website was good, I would not have resented it. The internet marketing expert recently decided to create a sample website which he confidently said would rank #1 in Google for a very competitive high paying medical keyword. He said he added good content to the website, but when I checked it, it was almost a word for word copy of the Wikipedia content for that particular topic!
It is not surprising that search engines are producing junk results from such SEO experts! If I want useful information, I now refer to other resources, which are not so easily manipulated.